Professional Search Engine Optimization
We make sure your website is optimized for maximum exposure to search popular engines by taking care of the on-site SEO and best practices right out of the gate.
SEO is an integral part of our web design process.
SEO is woven into every aspect of our website design and development process to ensure your website rolls off the assembly line ready to challenge top competitors.
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Engaging website design that responds to user behavior and digital environment offering an optimized browsing experience for all of today’s common devices.
There are four primary areas we build SEO strategy around.
The best way to optimize a website for search is to start with a professionally crafted responsive website design. Working with our experienced design team to create an engaging design that not only turns heads but optimizes time on site, click-through rates, and conversions is the sure way to launch a website that will have your competitors trembling at their knees.
Every site we create is built on sound strategy, years of experience, and creativity to encapsulate your brand and utilize search engine optimization’s best practices.
Technical SEO covers just about everything “under the hood” when it comes to optimizing your website. We look at the website as a whole and make global optimizations that affect all areas of the website. As Google takes into account more than 200 different factors when determining your page rankings, it’s important to meticulously optimize your website from top to bottom.
Some of the optimization aspects that send the strongest signals to Google are:
- Page speed
- Indexing and indexability
- Robots.txt configuration
- Clean, semantic HTML
- HTML/CSS validation
- Creating and submitting XML sitemaps
- Having a customized 404 error page to redirect lost visitors
- Website security and SSL certificates
- Proper Schema markup
- User experience
- Hosting and CDN services.
We work together to create detailed wireframes for each and every unique page that will exist in the new website to help everyone visualize the information architecture of the new site and clearly map out the new user journey without the distraction of design.
Content strategy is the icing on the cake when it comes to search engine optimization. After building a highly optimized website that offers a great user experience and blazing page load speeds the final piece is content strategy.
Content strategy focuses on optimizing page content to not just answer people’s questions or queries but to answer the right questions or queries. This applies to static pages, landing pages, and developing new content like blog posts and resources to promote social sharing, backlinks and drive relevant traffic to linked conversion pages.
